When it involves people, lack of knowledge and awareness of one’s motives and values can lead to poor decision making. Over and over again. You would do something which promises great rewards but make you stressed and unhappy. One would choose a career just because his parents suggested it. You would make a wrong hire as you hire based on impressions. Or employ a toxic manager because the candidate was impressive in the interview. You would put someone unsuitable to a certain job. All these lead to unhappiness, ineffectiveness, failures.
These are avoidable if you acquire knowledge and awareness using Science of Motivation. The comprehensive understanding of one’s human nature from motivational intelligence will empower you to make informed, intelligent, correct and right decisions. There is no reason why one would make a wrong decision simply because of a lack of knowledge or awareness of one’s personality.